Drop the script
Replace the Branch SDK with one Smart App Banner snippet. Remove the native dependency and slim down your build.
Branch alternative
All the deep links. None of the enterprise overhead.
Branch is powerful — and priced and built for big teams. Smart App Banner gives indie developers and small teams the same core deep linking and attribution with a single script and pricing you can actually read.
Branch.io is a capable platform, but it is designed around enterprise sales motions: custom quotes, mandatory SDK integration, and a feature surface most small teams never touch. For a solo developer or a lean startup, that is a lot of weight.
Smart App Banner takes the 20% of features that drive 80% of app growth — deferred deep linking, smart install banners, campaign tracking, and web push — and delivers them through one lightweight script. No SDK, no sales calls, no surprise invoices.
You get to ship faster, keep your app bundle lean, and pay a flat, transparent price that scales sensibly as you grow.
Feature
Smart App Banner
Branch.io
Pricing model
Flat & public
Custom / enterprise
No SDK required
Setup time
~2 minutes
Days
Deferred deep linking
Smart install banners
Add-on
Web push notifications
Limited
Built for indies & small teams
Free tier
5,000 events/mo
Limited trial
Migrate from Branch.io in three steps
Rebuild your links
Recreate your key deep links and campaigns. Keep the same destinations and UTM parameters your team already uses.
Compare and switch
Run both side by side for a week, confirm your attribution matches, then cut over with confidence.
Frequently asked questions
How is Smart App Banner different from Branch?+
Smart App Banner focuses on the core growth links most teams need — deep linking, banners, attribution, and web push — delivered with no SDK and transparent flat pricing. Branch is a broader enterprise platform with custom pricing and required SDK integration.
Is it cheaper than Branch?+
For indie developers and small teams, almost always. Smart App Banner has a free tier and public flat-rate plans, with no enterprise minimums or custom contracts.
Do I have to remove the Branch SDK?+
You can run both in parallel during migration. Once you confirm attribution matches, you can remove the Branch SDK to slim down your app.
Does Smart App Banner support deferred deep linking?+
Yes. Users who install your app from a Smart App Banner link land on the exact in-app screen you intended, even on first install.
Can I migrate without downtime?+
Yes. Because Smart App Banner uses its own link resolution, you create new links alongside your existing ones and switch traffic over when you are ready.
Deep links without the enterprise tax
Get the deep linking and attribution you actually use, minus the SDK and the sales calls. Start free in two minutes.
Get started free